5 Ways to Improve your Instagram Presence

Instagram is currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months. This number is set to rise with the growing use of Instagram stories and business accounts. With increased attention comes more...

10 CRM Mistakes to Avoid – Part 2

Think of your CRM tools like you would your employees. Without them, your business processes will not run as well as they could. This is why you train your employees not to make mistakes that could cost you a lot of money. Similarly, making mistakes with your CRM...

10 CRM Mistakes to Avoid – Part 1

Experts and experienced users of customer relationship management or CRM solutions 10 CRM Mistakes to Avoid - Part 1 with the least amount of effort. With CRM systems being around for a long time, there are so many options on the market that can be overwhelming for...

5 Tips For Making Emails More Personal

Blasting emails to a list of prospective clients may seem like an efficient way to get the word out on your products and services, but are you making them more personal? The truth is that vomiting details of what you are selling is not as effective as you think. The...

3 Ways to Refine Your Database Strategy

Every aspect of your customer engagement strategy is put together based on the data and insights on your target customers that you have collected. The landscape of the rapidly-evolving database marketing world has created a need for advanced sales and marketing...

Best Practices for Good Content Writing – Part 2

Content writing is a key part of any database marketing strategy, and any marketer will agree that content curation is essential for a strategy that works. Beyond just covering the right topics, good content should be easy to consume and even easier to digest.  In...