We know that content writing is essential for any content marketing strategy, but how do we make sure that the content we create and push out to our audience is engaging them enough to keep your brand in their minds? Rainmarxker lists some of the best practices for content writing you can adopt now for a better content marketing strategy that you can roll out immediately.
7 pro tips for good content writing
1. Write with purpose
You have to make sure that you are writing to tell a story about something, and not just writing for the sake of writing. Be sure that your content writing strategy covers topics that are backed up by the real prospective pain points of your target market. Find your focus keywords and formulate topics around them so that when your customer comes looking, they’ll find answers right there on your blog or website. Ultimately, people don’t search for brands, they search for solutions to their problems.
2. Make it readable
Focusing on readability is important for content writing. Nobody wants to read a whole chunk of words thrown together like confetti in a jar. By dividing content into clear and concise sections, you make it easier to digest. For your audience, good readability makes it easier for them to find the information they need so it’s more likely that they will come back to your blog in future.
3. Structure your copy
Building on our last point, structuring your copy is essential for two main reasons: readability and SEO. Using bulleted lists, pull-out quotes, infographics and videos to support your copy makes it more engaging and less intimidating, while making it easier for Google’s algorithms to crawl your page.
“Content writing without structure is just a diary entry.”
4. Don’t stuff keywords
Ever read a blog article with keywords that appear out of nowhere? Yes, it is annoying. While SEO is important for your content writing strategy, it is NOT more important than the content itself. Google’s Panda algorithm will see right through this and other black-hat SEO tactics such as hidden keywords, plagiarism and duplicate posting, penalizing your page ranking if it detects keyword stuffing.
5. Cover topics related to keywords
Often your keywords may not exactly be the intent of your target audience’s searches. Google’s algorithm infers what topic your article or post is talking about based on the inclusion of related topics or words associated with the keyword you are targeting. Figure out your related topics and be sure your content writing strategy covers them as well.
6. Write cornerstone content for your keyword
Cornerstone content refers to content that serves as one of, if not the best resource for a certain topic or keyword. Writing cornerstone content involves picking one keyword you want to rank for and writing the most awesome article ever for that keyword. This means that anyone searching your keyword, landing on your article and reading it should get most, if not all of their questions answered and more.
7. Write for people first, and SEO second
Ultimately, real people read your articles and posts, not robots. You want readers to actually click on your links, and share your content to build credibility. Make sure your content actually resonates with real people (not robots) so that you can get it ranked higher. As for the robots… well that’s what the keywords are there for.
Look out for part two of this article but check out these tips for building your customer database in the meantime.