Sales & Promotions work. But why?

Sales & Promotions work. But why?

We all know Sales & Promotions work. But why? Often, we hear business owners tell us, “We have a premium product. We don’t need to give a discount.” Well the truth is, People buy Deals! Ever walk around the mall and then step into a shop because...
PDPA vs GDPR

PDPA vs GDPR

There are some concerns we’ve encountered during conversations with our clients recently, centered around Personal Data Protection Act (PDPA) and General Data Protection Regulation (GDPR). As you may be aware, PDPA is a regulation passed in Singapore whereas...
What Marvel Can Teach Us About Big Data

What Marvel Can Teach Us About Big Data

The success of the Marvel lies not only in the extraordinary abilities of its heroes. The real hero behind the incredible super-power mogul is actually big data. What is Big Data? Big data refers to the large volume of structured and unstructured data that floods a...