by Rainmarxker | Automation, Content, Lead Generation, Strategy, Uncategorized
Blasting emails to a list of prospective clients may seem like an efficient way to get the word out on your products and services, but are you making them more personal? The truth is that vomiting details of what you are selling is not as effective as you think. The...
by Rainmarxker | Lead Generation, Strategy
Every aspect of your customer engagement strategy is put together based on the data and insights on your target customers that you have collected. The landscape of the rapidly-evolving database marketing world has created a need for advanced sales and marketing...
by Rainmarxker | Content, Lead Generation, Strategy
Your customer database is only good if it keeps growing. With the growing need for consumers to keep their privacy, it is becoming more and more difficult to build a strong customer database. Think about it. How much of your personal info are you willing to share with...
by Rainmarxker | Automation, Lead Generation, Sales Management, Strategy
It usually isn’t difficult to manage your customer and contacts database during the initial phase of running a business, but as your database grows, much of your data gets spread across post-it notes and multiple spreadsheets — leaving a lot of vital info to be...
by Rainmarxker | Content, Featured, Lead Generation, Sales Management, Strategy
Last week we talked about Database Marketing mistakes and how to avoid them in order to grow your business. If you haven’t already, you can get up to speed here. Getting your marketing strategies right is crucial in driving growth for your business and without a...
by Rainmarxker | Lead Generation
We all know Sales & Promotions work. But why? Often, we hear business owners tell us, “We have a premium product. We don’t need to give a discount.” Well the truth is, People buy Deals! Ever walk around the mall and then step into a shop because...
